Re-branding a company at the apex of their growth curve can be a smart, long-term strategic move for corporations. Not necessarily to increase gross sales, but to expand market share and preserve margins in a down economy. The engineering innovators at Landmark led the wave in municipal water storage needs with a unique, industry-changing solution for more than 25 years. Management then anticipated the slowdown in housing and demographic trends, and moved to solidify their position as the originator and leader in composite elevated water storage, as well as expanding their scope into related projects and services.
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